[Editor’s Note: Happy New Year everyone! NYE is going to a huge bash for some, with the sale of the Cannagar for $11,000.]
Last night was a quiet winter evening at NuWu Cannabis Marketplace, one of Las Vegas’ largest dispensaries. The store sees an average of about 3,000 shoppers a day, but only about 20 were walking the floor of the massive 15,800-foot retail space just after 5 p.m. Friday, as history was being made.
In a back room, Los Angeles restauranteur Brandon Hawkins stood with $11,000 cash, made of six rubber band-held stacks of $20 bills.
Hawkins, 36, had flown in from LA earlier that day to make perhaps the largest legal purchase of a cannabis product to date in the United States: the Leira Cannagar.
A cannabis cigar produced by Las Vegas cultivator Virtue and production company Leira rests in a wood grain case at Nuwu Cannabis Marketplace on Friday, December 28, 2018. (Chris Kudialis for Leafly)
24 Grams Coated With Gold
Resting in a wood-grain box lined with purple velvet, the massive smokeable boasted 24 grams of locally grown cannabis wrapped in hemp flower, then coated with edible 24-karat gold leaf. Hawkins, owner of The Hudson restaurant in West Hollywood, said he traveled to Las Vegas on behalf of a business partner, who wished to remain anonymous.
“We’re going to have a hell of a New Year’s party,” Hawkins said. “Honestly, I’ve always been a proponent of the industry and I’m happy that it has come this far.”
The six-inch, flower packed masterpiece was loaded with Pure Haze flower, a sativa-dominant hybrid grown by Las Vegas-based cultivator Virtue. Ariel Payopay, owner of Washington State-based Leira, personally finished off the cigar’s hemp and gold leaf coating, and said it took more than two hours to wrap.
Payopay said the gold turns to ash when smoked, and is safe for consumption.
This is what $11K looks like, in Bennies and twenties. (Chris Kudialis for Leafly)
Deep LA-Vegas Ties
Friday’s cannagar sale price at NuWu topped the $10,000 cannagar—also produced by Leira—sold earlier this summer in Seattle. After seeing its work in Washington, Ranson Shepherd, co-founder of Virtue, partnered with Leira to produce its cannagars in Nevada.
The connection between the Los Angeles buyer, Las Vegas grower, Washington State producer and Native American tribal dispensary was formed in the Las Vegas nightlife industry, they said. Hawkins worked as a nightclub promoter for nearly a decade before moving to Los Angeles six years ago, as did Shepherd before co-founding Virtue. As Shepherd put it, “everybody is connected in some way, shape or form.”
“We had a chance to jump on the project and get it going and it was a natural fit,” Shepherd said.
Las Vegas Paiute Tribal Councilman Benny Tso, left, poses with Hawkins, Leira founder Ariel Payopay, and Virtue co-founder Ranson Shepherd, at far right. (Chris Kudialis for Leafly)
Planned Months in Advance
Hawkins said his partner’s interest in the cannagar began months ago, and he worked carefully with Virtue, Leira and NuWu to time the sale for New Year’s Eve.
Asked whether he believed he and his friends could smoke the entire cannagar in one sitting, he laughed, adding “it’ll be interesting, but we’re sure going to try.”