“Meg the Budtender” takes lead on new Colorado marijuana education campaign

Colorado’s cannabis education campaigns are advancing beyond Legal Marijuana 101.

“Responsibility Grows Here,” the new public education push unveiled Monday by the state health department, will include four targeted campaigns addressing consumers, youth, trusted adults, and pregnant and breastfeeding women.

“We’ve worked hard over the past four years to educate Coloradans on the basic laws, responsibilities and health effects of marijuana use,” Colorado Department of Public Health and Environment chief Dr. Larry Wolk said in a statement. “With these new campaigns, we’re focusing on those most affected by marijuana use to make sure they obey the laws, stay safe and become positive role models for Colorado youth.”

The new campaign launched with TV, radio and online ads, social media and a website pitching to adult residents and tourists who consume marijuana, and to people between that ages of 12 and 20. In mid-June, the campaign will kick off education efforts for trusted adults and women who are pregnant or breastfeeding.

The ads for adults and tourists feature a fictional spokeswoman, “Meg the Budtender,” who addresses questions around storage, consumption and edibles.

The latest campaign keeps with the friendlier, folksier tone of the recent “Good to Know” campaign, which was regarded as a success, according to a study released in January.

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